An easy-to-use, centralised tag solution is now available via Google
This will allow for enhanced data quality and new features to be implemented without having to modify and install more code.
Features include analysing events, managing the tags from one central screen, and using a single line of code to enable more products, accounts and features from the interface.
“The new codeless tagging capabilities of the Google tag will initially be available in Google Ads and Google Analytics, and will expand to other products over time.” - Google
Users will no longer need to manually configure additional code every time they add a Google product or account or create new conversion actions.