HOW WE EXPERIENCE
ON EVERYDAY BASIS
HAVE YOU NOTICED HOW MOST OF THE FMCG PRODUCTS ARE GETTING SMALLER WITH TIME?
5 Years ago
While consumers are keenly focused on the price of goods, they are less aware of small changes to the size or volume of products.
Companies face higher prices for their supplies and often try to pass that onto the consumer. Downsizing a product reduces costs for manufacturers.
MAJOR CAUSES OF SHRINKFLATION
Higher Production Costs
Consumers often don’t notice that they’re paying the same for less.