a superapp that offers customers a range of in-house products, from groceries to airline tickets.
Tata Group, India's largest
conglomerate, has launched
The Indian e-commerce market is currently dominated by American retail giants Amazon and Walmart, with the latter owning Flipkart.
Tata Neu plans to initially sell products and services from within the Tata Group.
Experts predict the country's consumer digital economy will be worth $800 billion in 2030, a tenfold increase over a decade earlier.