Writing about anything you’ve known before or not is always challenging. You need to understand the niche, and the client’s requirements all while incorporating the rules of SEO to make sure it ranks well. Better said than done, writing is a step-by-step process that involves you switching from one compartment of the brain to another.
As a digital marketing specialist, we get that at times, it’s tricky to get things right. But you know what? If you get the right direction once, there’s no coming back from great results. To make it simpler for you, we’ve got some sleek digital marketing solutions on how you can turn your content into one the SEO gods like. Read on.
Plan and structure your content better
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Use a Content Strategy
A content strategy is a plan of action that outlines how you want to organise your content. You should have a clear idea of what type of content you want to create, who your audience is, and where you want to distribute it. A good content strategy will help you stay organised and focused throughout your content creation process.
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Create a Content Calendar
Having a calendar helps you keep track of everything you need to do each week. It’s helpful to know exactly what tasks you need to complete and when they need to be completed. A content calendar will allow you to easily manage your time and focus on the things that matter most.
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Structure Your Content
Structure your content using headings, subheadings, bullet points, and lists. Make sure to use these tools strategically to make your content easier to read and digest.
Pay close attention to the content layout
The next thing you should pay attention to is the content layout. You want to make sure that your page contains enough information to provide value to your readers. If you have a lot of text on your page, then you need to break it down into smaller paragraphs. Make sure that each paragraph is around 250 words or less. Also, if you have a lot of images on your page, try to keep them at least 300 pixels wide.
Optimise with the correct techniques
Content is king! When it comes to SEO, quality content is worth its weight in gold. Not only does good content attract visitors, it also helps improve your rankings. In order to create high-quality content, you’ll first need to know what types of content work best for your industry. Then, you’ll need to find ways to produce these types of content consistently.
Simple and relevant terms should be used to describe the content on the site and each page in 50 to 300 characters. It is recommended to write a minimum of 300 words for a topic, which can easily result in a 1,000-word article. An overly long post will scare readers away.
A 2,000-word keyword-stuffed filler isn’t what anyone wants. It is important that the content you produce provides value to the reader and is suitable for the purpose for which it was created.
Keywords are the key
Next, you want to make sure that you use strong keywords throughout your content. When writing your content, think about what people would search for and type those keywords into Google. Then, put those keywords into your article. This helps your site show up in relevant searches and gives you higher rankings in search engines.
Meta descriptions really are a gem
Writing meta descriptions isn’t just good practice; it helps Google understand what your page is about. In turn, this makes it easier for searchers to find exactly what they’re looking for. The first thing you should consider when writing meta descriptions is relevance. If you write something generic like “Learn More About SEO”, then you’ll have a hard time getting clicks. Instead, try using keywords related to your page’s topic. You could also use a few sentences to describe your page’s purpose.
There’s no set rule for how long your meta descriptions should be. However, if you want to increase your chances of being picked up by search engines, keep them between 60 and 150 characters.
Conclusion
Investing in SEO optimization – knowing your audience and delivering accordingly – may seem time-consuming, but it’s well worth it. Your digital budget will also benefit by doing the planning around SEO optimization in addition to producing better customer-centric content. It may not happen overnight, but with time and consistency, using tried-and-tested optimization tips, you may just find your newly created (and improved) content on the front row in no time.
If you’re someone who’s looking for SEO-optimised content that fits perfectly for your brand’s needs, we got you! Instead of figuring things out all by yourself, it’s always better to seek help from a digital marketing expert. Our team at Rockstar Social is determined to deliver great results, exemplary growth and a new perspective to exceptional digital marketing for startups and established businesses alike. All you gotta do is give us a call or reach out and we’ll be right with you!
