Have you been creating great content but have struggled with the engagement it receives? If you are someone who’s looking for some recognition, we have got just what you need.
Engagement is the key to getting readers hooked and ultimately sharing it. This is necessary if you want to get your content to go viral. Thinking out of the box and flushing out ideas is important but if you are to come up with great content you need to follow certain rules.
It’s only fair to get the acknowledgement for what you create. Authenticity and credibility do matter a lot for a writer as well as a content marketing agency. However, in this highly competitive environment, what you gotta do is work smart too. Did you know that this technique will give you the results that you not only desire but definitely deserve! In this blog, we will look at the ‘Rule of Three’ and how you can use it to come up with great content with your social media marketing services. The rule of three is a technique that you can use to create engaging content. This blog will look at the rule of three and how to create engaging content using the rule of three.
The tea about the Rule of Three?
The rule of three is a numerical rule that is used in rhetoric to create more engaging content. By using three points, we can create more engaging content by through comparison. In this blog, we’ll have a look at three examples of how companies used the rule of three to create engaging content. These examples include companies like American Express and Ted Talks.
The power of the ‘Rule of Three’
What makes the rule of three so innovative is the brevity and efficiency it provides. As far as history goes, there’s something about the number three that just sticks. This is due to its crisp and catchy nature. Also, the rule of three is widely used in arts like comedy and literature. Another example that strikes a chord in our brain almost always is slogans! There are instances galore as to why this rule might just be the stepping stone to creating content that you WANT to make that also does wonders with engagement and relatability.
Using the ‘Rule of Three’ in your content
1. Storytelling
Stories that use the Rule of Three ensnare their readers by repeating some parts of their narrative. It builds tension the first two times, and it releases tension the third, either by resolving or twisting it. If you have a look at comedy, a well-structured joke probably always has a setup, a premise and a punchline. That’s the rule of three in storytelling and it works wonders since we as humans are automatically attracted to a story, anything that makes us say, ‘tell me more’. This is one of the best approaches when you first start with making content that catches on.
2. Ideas that stick
Across industries, professions and niches, you’ll get to see instances of taglines, mottos, and slogans in a trio staying fresh in people’s minds. It’s something about the rule of three and how our minds have become acquainted with it, to make a lasting impression. Here are some great examples of the same:
- ‘Service Before Self’ – Motto of the Indian Army
- ‘The Father, the Son and the Holy Spirit’
- ‘Just do it’ – Nike
- ‘That was easy’ – Staples
- ‘Snap! Crackle! Pop!’ – Kellog’s Rice Krispies
- ‘Finger lickin’ good’ – KFC
- ‘Mind, body, spirit’
Try to make it three times to make it stick in a person’s head.
3. Humour
Who doesn’t like a little wit? It is an element of surprise whether it’s storytelling, a news reading, a poem, a blog, or quite literally anything (without being offensive, of course!). This element gives that instant boost to the brain and as a result, your audience will be more attentive. This is because humour is amusing; it’s freeing of the boundaries we hold within our minds and so, it ultimately does wonders to your content. Do give it a try, even if you’re new to it. Practice, practice, practice!
Here’s What You Need to Get Started
As a content marketing agency, it’s about creating more impact than your competitors. It is based on principles that we all know but apply differently and is the step-by-step approach to creating engaging content. Additionally, making listicles and bullet points also increases the probability of retaining the engagement of your audience.
Ultimately, as a digital marketing agency in India, all that matters is your knowledge and its intersection with these three rules. Try your hands at it without any pressure of the power of expression or using a high-level language. Pick up a rule or all three, and experience the potential of what your content beholds.
Happy experimenting!
